case

Toyota bZ4X Press Launch

To introduce its latest model, Toyota Motor Europe hosted an exclusive ten-day press event in Sotogrande, Spain. While the location and catering were already set, we took ownership of the product presentation, event branding and overall look and feel.

Press event
Sotogrande (ES)
November 2025
330 pax

Building on Toyota’s existing marketing assets, our creative team drew inspiration from the natural surroundings of the venue. Both came together in one consistent visual language, carried through the entire event.

Our scope included signage and wayfinding, vehicle presentation, custom gadgets, presentation design, and digital visuals. Every detail contributed to a single, cohesive story, fully aligned with the Toyota brand and the experience TME wanted to deliver to the press.

  • Brand consistency
  • Creative concept
  • Digital visuals
  • Event branding
  • Powerpoint design and beautification
  • Product presentation
  • Signage & wayfinding